In the internet business, the domain name could be the beginning or the end of your business. Choosing your domain name wisely is essential to be ahead in the market. There are 2 types of domain names.

1. Keyword rich Product related domains For example, webdesignuk.com, smallbusinessreview.com etc. These domains clearly give you an idea of what the website is all about from the domain name itself. They are keyword rich and often rank well for the keywords in the domain if the site is optimized well. These websites usually fare well with most search engines.
2. Brand named Domain names Yahoo for instance or Google is a brand name. The Name Google itself will not tell you what it is. But who doesn’t know Google and yahoo. Brand name domains are good once you are into brand marketing. It’s often a bad idea if you are a start up Website Company to invest into a brand name domain. It usually costs a lot for brand marketing and its altogether a different ball game.

When choosing a domain name, make it as keyword rich as possible and also as short as possible. A domain name like makemoneyontheinternet.com is a great domain name but considering its length, it could just be bad. Limit your domain name length to as little as 10 to 12 characters. This would make your domain look good with the search engines. Also take enough time to choose your domain extension. If your domain is a .com it will have more chances to be found. .com domains are more preferred and will benefit you on the long run.

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